13 Premium Checks - Updated July 2026

Security and HTTPS Checklist

Secure your site for users, search engines, and AI agents. HTTPS is a confirmed ranking signal, and security breaches can lead to manual actions and deindexing. These 13 checks cover the full security stack including DNS-over-HTTPS.

Why Security Matters for SEO

HTTPS has been a confirmed ranking signal since 2014. Browsers mark non-HTTPS sites as "Not Secure," destroying trust before a user reads a single word. Security breaches can lead to manual actions, malware warnings, and complete removal from search results.

In 2026, security also affects AI search. AI agents verify TLS certificates before rendering content. An expired certificate or mixed content warning can prevent AI systems from accessing your page entirely.

99% of top 100 sites use HTTPS
95% of Google traffic uses HTTPS
-2% rank drop without HTTPS

Sources

Secure vs Insecure Site

Factor Secure Insecure
SSL certificate Valid Missing/Expired
Browser warning None "Not Secure"
Ranking signal Positive Negative
Mixed content None Present
HSTS enabled Yes No
AI agent access Allowed May be blocked

The 13 Security Checks

Ranked by security impact and SEO relevance.

# Check Category Impact Difficulty
1 Install and maintain valid SSL certificate SSL Critical Easy
2 Force HTTPS with 301 redirect SSL Critical Easy
3 Fix mixed content errors SSL Critical Medium
4 Implement HSTS header Headers High Easy
5 Add Content-Security-Policy Headers High Hard
6 Add X-Content-Type-Options header Headers Medium Easy
7 Add X-Frame-Options header Headers Medium Easy
8 Add Referrer-Policy header Headers Medium Easy
9 Add Permissions-Policy header Headers Low Medium
10 Use modern TLS version (1.2+) SSL High Medium
11 Submit to HSTS preload list Headers Medium Easy
12 Monitor GSC Security & Manual Actions Monitoring Critical Easy

Deep Dive: Every Check Explained

Implementation guides with code examples for all 12 security checks.

1 Install and Maintain a Valid SSL Certificate

Use a free certificate from Let's Encrypt or your hosting provider. Ensure it covers your root domain and all subdomains (wildcard or SAN). Set up auto-renewal. Check expiry dates monthly.

# Check SSL certificate details
openssl s_client -connect yourdomain.com:443 \
  -servername yourdomain.com 2>/dev/null \
  | openssl x509 -noout -text | grep -A2 "Validity"

# Install Certbot (Let's Encrypt)
sudo apt install certbot python3-certbot-nginx
sudo certbot --nginx -d yourdomain.com -d www.yourdomain.com

# Test auto-renewal
sudo certbot renew --dry-run

2 Force HTTPS with 301 Redirect

All HTTP traffic must redirect to HTTPS with a permanent 301 redirect. Every request to http:// and https:// non-canonical versions should resolve to your chosen HTTPS canonical URL.

# Nginx: force HTTPS
server {
    listen 80;
    server_name yourdomain.com www.yourdomain.com;
    return 301 https://www.yourdomain.com$request_uri;
}

# Apache .htaccess
RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://%{HTTP_HOST}/$1 [R=301,L]

3 Fix Mixed Content Errors

Mixed content occurs when an HTTPS page loads HTTP resources. Modern browsers block mixed content entirely, breaking page functionality. Use the CSP upgrade-insecure-requests directive to fix this automatically.

# Content-Security-Policy: auto-upgrade HTTP to HTTPS
add_header Content-Security-Policy "upgrade-insecure-requests" always;

# Find mixed content with curl
curl -s https://www.yourdomain.com | grep -i 'src="http://\|href="http://'

4 Implement HSTS (HTTP Strict Transport Security)

HSTS tells browsers to always connect via HTTPS, preventing downgrade attacks and SSL stripping. Set max-age of at least one year and include subdomains.

# Nginx: HSTS configuration
add_header Strict-Transport-Security \
  "max-age=31536000; includeSubDomains; preload" always;

# Apache .htaccess
Header always set Strict-Transport-Security \
  "max-age=31536000; includeSubDomains; preload"

# Verify HSTS header
curl -I https://www.yourdomain.com | grep -i strict

5 Add Content-Security-Policy (CSP)

CSP prevents XSS attacks by controlling which resources can load on your page. Start with a restrictive policy and relax as needed. CSP also fixes mixed content via upgrade-insecure-requests.

# Recommended CSP for most sites
add_header Content-Security-Policy "
  default-src 'self';
  script-src 'self' https://www.googletagmanager.com;
  style-src 'self' 'unsafe-inline' https://fonts.googleapis.com;
  img-src 'self' https: data:;
  font-src 'self' https://fonts.gstatic.com;
  frame-src 'self' https://www.youtube.com;
  form-action 'self';
  upgrade-insecure-requests;
" always;

6 Add X-Content-Type-Options Header

Prevents MIME type sniffing, which can be used for script injection attacks. The nosniff directive tells the browser to trust the server-declared content type.

add_header X-Content-Type-Options "nosniff" always;

7 Add X-Frame-Options Header

Prevents clickjacking by controlling whether your site can be loaded in an iframe. SAMEORIGIN allows iframes on the same domain only.

add_header X-Frame-Options "SAMEORIGIN" always;

8 Add Referrer-Policy Header

Controls how much referrer information is sent with requests. strict-origin-when-cross-origin is the recommended default for balancing analytics with privacy.

add_header Referrer-Policy "strict-origin-when-cross-origin" always;

9 Add Permissions-Policy Header

Controls which browser APIs your site can access. Disable unused permissions for better privacy and security.

add_header Permissions-Policy \
  "geolocation=(), microphone=(), camera=(), payment=(), usb=()" always;

10 Use Modern TLS Versions

Disable TLS 1.0 and 1.1 (both deprecated). Enable TLS 1.2 and 1.3 only. Modern TLS improves security and connection speed.

# Nginx: modern TLS configuration
ssl_protocols TLSv1.2 TLSv1.3;
ssl_ciphers ECDHE-ECDSA-AES128-GCM-SHA256:ECDHE-RSA-AES128-GCM-SHA256;
ssl_prefer_server_ciphers off;
ssl_ecdh_curve prime256v1:secp384r1;

11 Submit to HSTS Preload List

Submit your domain to the HSTS preload list at hstspreload.org. Browsers include a hardcoded list of HSTS-only sites, ensuring HTTPS is always used even on the first visit.

12 Implement DNS-over-HTTPS (DoH)

DNS-over-HTTPS encrypts DNS queries to prevent eavesdropping and manipulation. While not a direct ranking signal, DoH improves privacy, security, and can speed up DNS resolution. Modern browsers and operating systems support DoH natively. For SEO, DoH ensures that DNS queries related to your site cannot be intercepted or manipulated, preserving the integrity of your traffic and protecting against DNS-based attacks that could harm your search presence.

# What is DNS-over-HTTPS and why it matters for SEO
# DoH encrypts DNS queries using HTTPS, preventing:
# - DNS spoofing/cache poisoning attacks
# - ISP-level DNS hijacking
# - Man-in-the-middle DNS interception
#
# How to test if your DNS uses DoH:
curl -s https://dns.google/resolve?name=yourdomain.com&type=A

# Enable DoH in browsers (user-side):
# Chrome: Settings > Privacy > Use secure DNS
# Firefox: Settings > Network Settings > Enable DNS over HTTPS
# Edge: Settings > Privacy > Use secure DNS
#
# Server-side: Use a DNS provider that supports DoH
# Cloudflare: 1.1.1.1 (supports DoH)
# Google: 8.8.8.8 (supports DoH)
# Quad9: 9.9.9.9 (supports DoH)

13 Monitor GSC Security and Manual Actions

Check Google Search Console weekly for security issues and manual actions. A manual action can remove your site from search results entirely until the issue is fixed and reviewed.

Common Security Mistakes

Errors that leave your site vulnerable or affect SEO.

Bad Practice vs Best Practice

Expired SSL certificate Auto-renewing Let's Encrypt cert
HTTP still accessible 301 redirect HTTP to HTTPS
Mixed content warnings CSP upgrade-insecure-requests
No HSTS header HSTS with max-age=31536000
TLS 1.0 enabled TLS 1.2 and 1.3 only
No security headers All 6 key headers implemented

Security Tools

Tools to audit and monitor your site security.

securityheaders.com

Audits all security headers and gives a letter grade (A+ to F). Shows exactly which headers are missing.

Free

SSL Labs

Deep SSL/TLS configuration analysis. Certificate chain, protocol support, cipher strength.

Free

Why No HTTPS?

Checks for mixed content and HTTPS configuration issues across your entire site.

Free

HSTS Preload List

Submit your domain to the HSTS preload list for built-in browser HTTPS enforcement.

Free

Google Search Console

Security Issues and Manual Actions reports for site-wide security monitoring.

Free

Mozilla Observatory

Comprehensive security audit including headers, TLS, and best practices scoring.

Free

Detectify

Automated web application security scanning with continuous monitoring and domain takeovers detection.

Paid

Related Checklists

Keep exploring the technical SEO series. Every checklist follows the same structure.

CDN, Caching, and Hosting

HTTPS and TLS delivery happen at the hosting and CDN layer.

E-E-A-T and Entities

HTTPS and a safe browsing status are baseline trust signals.

Site Migrations

Certificate and security headers often break during migrations.

Redirects and Status Codes

HTTP to HTTPS redirects are the most important redirects you run.

Crawlability

Secure, crawlable infrastructure is the shared foundation.

Schema Markup

Trust and structure work together for rich results.

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Frequently Asked Questions

Common questions about security and SEO.

Is HTTPS a ranking signal?

Yes, HTTPS has been a confirmed ranking signal since 2014. Google also uses HTTPS as a tiebreaker when two pages are otherwise equal.

What is mixed content and why is it bad for SEO?

Mixed content is when an HTTPS page loads HTTP resources (images, scripts, iframes). Browsers block these resources, breaking page functionality and hurting user experience. This can lead to higher bounce rates and lower rankings.

What are security headers and which ones matter for SEO?

Security headers are HTTP response headers that protect against common attacks. The most important for SEO are HSTS, CSP, X-Frame-Options, X-Content-Type-Options, Referrer-Policy, and Permissions-Policy.

Does security affect AI search visibility?

Yes. AI agents verify TLS certificates before rendering content. An expired certificate or misconfigured security headers can prevent AI systems from accessing your page entirely.

What is DNS over HTTPS (DoH) and how does it affect SEO?

DNS over HTTPS (DoH) encrypts DNS queries to prevent eavesdropping and manipulation. While not a direct ranking signal, DoH improves security and privacy for your users. It ensures DNS queries to your site cannot be intercepted, protecting against DNS spoofing and hijacking that could harm traffic and search presence.

How often should I check my SSL certificate?

Monthly. Set up auto-renewal with Let's Encrypt or your certificate provider. Use monitoring tools to alert you before expiry. An expired certificate makes your site completely inaccessible.

AA

Amir Ali

Founder of Clienvora, a content marketing agency that combines SEO and copywriting to drive rankings, traffic, and revenue. This checklist is maintained and updated regularly.