Work That
Moved the Number
Real briefs. Real clients. Numbers that did not round up.
Each engagement below started with a specific, measurable problem. What follows is what changed, why it changed, and the number that proves it.
Crawl Optimization / Technical SEO
17 of 18 URLs indexed in 12 minutes using the DNS path Google's docs never mention
The standard Google Search Console route fails in three separate places. We documented every error code, built a Python pipeline that bypasses all of them, and hit a 94.4% first-run success rate across a live client blog in June 2026.
Static Publishing / Crawl Queue Mechanics
Twelve hours debugging a sitemap that was never the problem.
"Could not fetch" is not a failure report. It is an empty queue slot. Once that distinction landed, twelve hours of fruitless XML debugging collapsed into a four-file HTML gateway that gave Googlebot a crawl path it could not deprioritize.
B2B Tech / Conversion Copy
How rewriting one landing page headline shifted trial signups by 34% in three weeks
The page had strong traffic and a 1.2% conversion rate. The headline led with the feature, not the cost of the problem. Reversing that order, with no design changes, produced a measurable shift before the month closed.
